We buy direct from the farm, returning a much larger proportion of the price to the people who do the work to produce our great coffee. It fulfills two key beliefs we hold that ethical business does not have to compromise on quality, and doesn’t have to be significantly more expensive for the consumer. It does however mean harder work for us and sticking to our principles.
Our passion is coffee and the farms we work with at different origins. We set up in 2006 and in relationship with farms and villages soon realised the poorest and most vulnerable were the ones most easily slipping through the system. We work directly, and buy directly from these farms and villages. We offer complete transparency of the whole process, not just traceability. It is easy to trace a source but information on how much producers are paid and what conditions they have is elusive. We know the names of the producers we work with, and can tell you exactly how much they are paid.
Whether its through our farm direct coffees, doing mutually beneficial trade direct with coffee farms year on year, or the social projects in coffee growing nations, we aspire to have a social footprint that lasts a lot longer than the coffee we all enjoy drinking.
We are committed to doing business differently.